Difference between RTB and algorithmic selling : Community Message Boards
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Jemilly
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Fri, Dec 2, 2022 13:12
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Difference between RTB and algorithmic selling
Hi. Can anyone explain to me what is the difference between real time trading (RTB) and algorithmic selling? What are the pros and cons of these options?
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alexspins
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Fri, Dec 2, 2022 14:12
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Real-time bidding (RTB) is an automated process by which advertisers can place real-time bids for specific display ad placements. RTB is a software process, but not all programmatic advertising is implemented using RTB technology.
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RobertWalters
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Fri, Dec 2, 2022 14:12
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Another important benefit of RTB is that it allows advertisers to measure the results of multi-channel marketing campaigns and then adjust ad spend or ad metrics to improve results. By the way, I recently found an excellent article on this topic here, so you can read it and we will continue to communicate on this topic.
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milanjoy
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Sat, Jan 7, 2023 07:01
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nice
There are two main types of ad selling: real-time bidding (RTB) and algorithmic selling. RTB is a type of auction where cheap real diamond rings advertisers compete in real-time for ad space. Algorithmic selling, on the other hand, is a method of selling ad space using algorithms that take into account factors such as an advertiser's budget, desired target audience, and the value of the ad space.
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