Posting is the process of transferring data itself, i.e. writing and posting messages (posts) on dedicated resources. As a rule, posting of messages is performed on advanced, well-promoted resources with high traffic.
The resources can be forums, blogs, guest books, message boards, catalogs, directories.
The main types of posting:
blog posting (commenting on blogs);
posting on forums (leaving messages on thematic, near-thematic and non-thematic forums. Perhaps, creating a group on forums and conducting dialogues in the area of ??interests of your company with an implicit PR of your services);
posting on social networks, catalogs, directories, etc .;
posting on message boards.
The length of posts is most often at least 100, but no more than 300 characters. On some resources, insertion of links is possible only in a specially designated field, while on others - directly in the message. Links in posts can be with anchors (text content of the link). The anchor text should include keywords that are of the greatest importance for the promoted page.
The selection of key queries is divided into several stages:
The relevance of the selected keywords, i.e. compliance of the key request with the content (content) of the site.
Popularity of keywords. Keyword statistics are important. To do this, it is necessary to analyze the interest of visitors to the issue under consideration.
Keyword competitiveness. It is necessary to analyze the competition of keywords (the first stage of website promotion).
Anchor anchor can be important for two purposes:
show the user where the link leads (if the site address itself acts as an anchor);
provide the user with primary information on the main topic of the page to which the site links.
Posting will help you in solving several problems at once:
Attracting visitors to the site.
Advertising of a site, service or product.
A simple and cheap, but very effective way of website promotion by obtaining natural thematic links from other resources.